Saturday, June 28, 2014

Curél Sebum Care - Advertorial



Curél - Japan’s No. 1 brand for sensitive Asian skin

Singapore, May 2014 – Finding the right skincare for people with sensitive facial skin is a challenge 
for many, and even more so for those with oily or combination skin types. 

“When selecting skincare products, they often settle for the use of lighter products catered for 
sensitive skin, and most of these products do not exhibit effective oil control function,” said Mr 
Koichi Ishida, Curél’s sensitive skincare expert and Global R&D Manager for Beauty Care. 

For this group of people with sensitive facial skin paired with oily or combination skin types, skin 
sensitivity is seen as a greater issue to be resolved as compared to the excess sebum secretion issue. 
However, they might not realise that disregarding the latter when choosing skincare products can 
potentially aggravate skin sensitivity. 

“If excess sebum on the skin surface is not properly removed, over time, the sebum turns into 
harmful substance that irritates the skin surface and even the inner layers, worsening skin 
sensitivity,” Mr Ishida explained. 

So is there any way to tackle both issues concurrently? 

There is!

A trusted skincare brand in Japan developed from over 30 years of dermatological research and 
endorsed by over 4,000 dermatologists in Japan and Asia, Curél provides complete protection and 
frees people from sensitive skin woes with its advanced ceramide care technology. 


Do you know that excess sebum can aggravate skin sensitivity?
A lot of people who have both conditions skin sensitivity and oily skin tend to place more emphasis on choosing products that help with their skin sensitivity.

This is not enough!
 Excess sebum generated will deteriorate as skin gets more alkaline, turning into irritants
to cause flare-ups within the skin layers. Hence it is important to choose products that effectively
control skin sensitivity while reducing sebum secretion from the source.

Curél, Japan’s No. 1 brand for sensitive Asian skin, introduces a new skincare range specially formulated for sensitive and oily or combination skin types. The Curél Sebum Care range comprising a Foaming Wash, Lotion and Moisture Gel offers the skincare essentials to properly manage both
skin sensitivity and sebum secretion.


Dual function for sensitive and oily skin

1. Strengthening skin barrier function 
Understanding the importance of ceramide in skin, Curél has made ceramide the key ingredient for all its products. Its hydrating and penetrating moisture-retaining ceramide care is widely recognised by dermatologists in Japan and Asia. Apart from effectively restoring ceramide function in skin, Curél Sebum Care range also protects the skin’s natural ceramide while cleansing, effectively replenishes ceramide and retains moisture. When skin stays supple and fully moisturised, it is better protected against external irritants.

2. : Oil and acne control
Using one of the main ingredients found in royal jelly (10-hydroxydecanoic acid) that is known for its inhibitory effect on excess sebum secretion, Curél developed its unique sebum zero-in control technology, which targets and regulates sebum excretion from deep within the skin to control the root of the problem. Curél Sebum Care range is also specially formulated to re-balance skin at its optimal pH level, preventing sebum from disintegration. Infused with antiphlogistic, an active ingredient that relieves inflammation, the range helps prevent the occurrence of acne as well.

***

Curél Sebum Care Foaming Wash (150ml), $19.80
Ultra fine foam with sebum solvent to thoroughly cleanse dirt and excess sebum while protectng ceramide. 

Usage: 
1. Apply two full pumps directly onto wet skin. 
2. Do not lather. 
3. Gentle massage and rinse off thoroughly. 

*

Curél Sebum Care Lotion (150ml), $24.90
Non-sticky formula prepares skin for better absorption of moisturiser/essence that is used after the lotion.

Usage: 
1. After cleansing, apply lotion gently over the whole face. 
2. Apply twice daily, in the morning and at night.

*

Curél Sebum Care Moisture Gel (120ml), $34.90 
Liquid based gel spreads easily for speedy absorption into deeper layers of skin without leaving skin sticky.

Usage: 
1. Apply three to four pumps gently over the entire face 
2. Apply twice daily, in the morning and at night.

*

2 weeks later
As you can see in the before picture my face looks more oilier than the one on the after picture. It really helps to control the sebum and oil. Moreover, it's non scented and definitely the best for sensitive skin! As long as you use the correct skin care product to control the sebum and oil on your face, your skin can also look matt, smooth and beautiful!

Get yours today!
Curél Sebum Care range is available at selected Guardian and Watson’s stores from 16 June 2014.




YAY to beautiful skin!
xx